Omnisend is more than just another email and SMS marketing tool. While most brands lean on the basics, welcome flows, abandoned cart reminders, and newsletters, there are deeper features built into the platform that can accelerate your growth and sharpen your campaigns.
If you’re only scratching the surface, you’re leaving serious performance gains behind. In this guide, we’ll uncover five underrated Omnisend features and show you how to use them to build smarter, more engaging, and higher-converting campaigns.
1. Email Map Analytics
Why it’s underrated:
Most brands look only at open and click rates. Email Map Analytics lets you visualise exactly where subscribers engage inside your emails, from button clicks to banner interactions.
How to use it:
- Spot underperforming sections and test new placements for your CTAs.
- Identify which product images or links get the most clicks and prioritise them in future campaigns.
- Use the heatmap insights to design shorter, more action-driven emails.
Example:
If your banner at the top is ignored but your product grid at the bottom gets all the clicks, shift your most valuable content higher for faster conversions.
Pro Tip: Review Email Map Analytics monthly and double down on your highest-performing sections.
2. Booster
Why it’s underrated:
Not every subscriber opens your emails the first time. Booster automatically resends your campaign to non-openers with a different subject line, helping you capture more attention without extra effort.
How to use it:
- Adjust Booster to send follow-ups 24–48 hours after the original campaign.
- Test different subject lines that add urgency, curiosity, or exclusivity.
- Pair Booster with segmentation; only resend to engaged but inactive subscribers.
Example:
An online clothing store could send a “Spring Sale” email, and Booster would resend it with “Did you see this? Spring styles up to 40% off.”
Pro Tip: Keep Booster subject lines short and benefit-focused to maximise reopen rates.
3. Push Notifications (Built-In by Default)
Why it’s underrated:
Most brands overlook push notifications, focusing only on email and SMS. Omnisend includes them by default, giving you another direct touchpoint with your audience, right on their browsers and devices.
How to use it:
- Send limited-time sale alerts to drive urgency.
- Remind customers about abandoned carts outside the inbox.
- Announce new arrivals or back-in-stock products instantly.
Example:
A skincare brand could use push notifications to alert customers: “Your favourite serum is back in stock — grab it before it sells out!”
Pro Tip: Use push notifications sparingly to avoid fatigue. Save them for high-impact updates.
4. Testing Campaigns Across Platforms
Why it’s underrated:
Email that looks perfect in Gmail might break in Outlook or appear clunky on mobile. Omnisend’s campaign testing ensures your emails render correctly across different platforms before you hit send.
How to use it:
- Preview your campaigns in multiple inboxes (Gmail, Outlook, Yahoo, Apple Mail).
- Test mobile vs desktop versions to optimise for smaller screens.
- Adjust layouts, fonts, and image sizes to ensure consistency.
Example:
A lifestyle brand might test its product showcase campaign and discover that Outlook cuts off images. Fixing this before launch protects conversion rates.
Pro Tip:
Always run a cross-platform test for big campaigns like seasonal sales or product launches.
5. Advanced Reporting Segmentation
Why it’s underrated:
Many brands stop at open and click rates. With Advanced Reporting Segmentation, you can build precise audiences based on campaign behaviour.
How to use it:
- Create a segment of subscribers who clicked but didn’t purchase.
- Build follow-up emails for those who opened but ignored your CTA.
- Combine email + SMS for those most engaged with your brand.
Example:
If you launched a “Summer Collection” campaign, you could re-target everyone who clicked on dresses but didn’t check out sending them a “Still thinking about it?” discount.
Pro Tip: Pair reporting segments with boosters and push notifications for maximum conversion lift.
Putting These Features Together
The real power comes when you combine these tools. For example:
- Use Testing Across Platforms to make sure your campaign looks flawless.
- Send it out with confidence, then rely on Booster to capture non-openers.
- Reinforce urgency with a Push Notification.
- Track performance with Email Map Analytics and segment your follow-ups with Advanced Reporting.
This creates a self-optimising system where each feature complements the next.
Final Thoughts
Omnisend is more than just a campaign sender; it’s a growth engine. By tapping into Email Map Analytics, Booster, Push Notifications, Campaign Testing, and Advanced Reporting Segmentation, you’ll send smarter campaigns, drive more conversions, and build stronger customer relationships.
Most brands won’t go beyond the basics. That’s your opportunity to stand out.
Start using these features today and watch your campaigns grow faster.
Looking to grow with email marketing? As an Omnisend Partner, we’ve worked with 300+ brands to unlock more revenue. Let’s do the same for you. Book a free strategy call with us!
