Building sustainable, long-term customer relationships and driving consistent revenue growth.
The focus was on building sustainable, long-term customer relationships and driving consistent revenue growth.
We implemented data-driven email marketing strategies, focusing on key customer touchpoints to boost engagement and conversions. The campaigns were crafted to resonate with Sorby Adams’ sophisticated audience, showcasing the exclusivity and quality of the wines.
Key email flows included:
- Welcome Series to engage new subscribers and drive first-time purchases.
- Abandoned Cart Recovery emails, which helped recover potential lost revenue.
- Loyalty and Re-engagement Campaigns to foster customer retention and loyalty.
We implemented data-driven email marketing strategies, focusing on key customer touchpoints to boost engagement and conversions. The campaigns were crafted to resonate with Sorby Adams’ sophisticated audience, showcasing the exclusivity and quality of the wines.
Key email flows included:
- Welcome Series to engage new subscribers and drive first-time purchases.
- Abandoned Cart Recovery emails, which helped recover potential lost revenue.
- Loyalty and Re-engagement Campaigns to foster customer retention and loyalty.
We grew the Sorby Adams Wine Club, offering carefully curated wine collections with various membership options:
VIP Club: Monthly delivery with a curated selection of wines.
Seasonal Pick: Expanded quarterly delivery with additional seasonal premium selections.
Create Your Case: An exclusive personalised delivery with top-tier wines and tasting notes, plus access to limited-edition wines.
We grew the Sorby Adams Wine Club, offering carefully curated wine collections with various membership options:
VIP Club: Monthly delivery with a curated selection of wines.
Seasonal Pick: Expanded quarterly delivery with additional seasonal premium selections.
Create Your Case: An exclusive personalised delivery with top-tier wines and tasting notes, plus access to limited-edition wines.
This subscription model helped drive consistent, recurring revenue while building a community of loyal customers who appreciate the quality and craftsmanship of Sorby Adams Wines.
Online revenue surged by 347%, showcasing the impact of our targeted email campaigns and subscription offerings.
Email campaigns now drive 53.76% of online revenue—more than double the industry benchmark of 20%, reflecting the success of our email marketing strategy in generating ongoing revenue.
By focusing on long-term customer relationships and consistently engaging customers with relevant content and offers, we not only increased sales but also created a loyal customer base that values the brand’s premium offerings.
We believe most consumer brands are leaving a lot of money on the table because they lack the right strategies to maximize recurring revenue and customer loyalty. Our work with Sorby Adams proves that with the right approach, brands can unlock sustainable growth and a loyal customer base.
Ready to see how we can do the same for your brand? Book a free consultation with our team today and let’s unlock your brand’s potential.
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