fbpx ...
Back

What is the Best Email Marketing App for Shopify? Here’s What You Need to Know

What is the best email marketing app for Shopify? If you’re running an ecommerce store on Shopify, you’re likely aware of the immense value of email marketing. It’s a powerful tool to engage your customers, drive sales, and foster long-lasting relationships. With so many email marketing apps available, choosing the right one can feel overwhelming. In this blog, we’ll dive into the top options, their key features, and how to select the best one for your Shopify store.

Why Email Marketing is Crucial for Your Shopify Store

Before we dive into what is the best email marketing app for Shopify, let’s first understand why email marketing is such a vital strategy for ecommerce businesses. Email marketing allows you to communicate directly with your customers, keep them engaged, and drive them back to your store for repeat purchases. According to a report by Campaign Monitor, email marketing has an average ROI of 4,400%, meaning for every $1 spent, you can expect a return of $44.

With that kind of return on investment, it’s clear that email marketing should be an essential part of your Shopify business strategy. But to make the most of this powerful tool, you need the right app to help you automate, personalize, and optimize your campaigns.

What is the Best Email Marketing App for Shopify?

When it comes to choosing the best email marketing app for Shopify, there are many factors to consider. From automation and segmentation to integrations and customer support, the right app will depend on your unique business needs. Let’s take a look at some of the top contenders.

1. Klaviyo

When asking what is the best email marketing app for Shopify, one of the top answers is Klaviyo. Known for its robust automation features and advanced segmentation tools, Klaviyo is a favorite among Shopify merchants. It allows you to create highly personalized email campaigns based on customer behavior, purchase history, and engagement.

Why Choose Klaviyo:

  • Advanced Segmentation: Klaviyo lets you segment your customer base into specific groups, such as first-time buyers, repeat customers, or cart abandoners, allowing for tailored messaging that resonates with each group.
  • Behavioral Triggers: The platform can send automated emails based on customer actions like abandoned carts, product views, or past purchases, maximizing conversions.
  • Data Analytics: Klaviyo provides detailed analytics that lets you track performance, A/B test campaigns, and continuously optimize for better results.

Klaviyo is ideal for stores looking for powerful automation and deep customer insights, making it one of the best email marketing apps for Shopify.

2. Omnisend

Omnisend is another strong contender when considering what is the best email marketing app for Shopify. While it’s an email marketing platform, it also integrates with SMS, push notifications, and more, allowing you to create an omnichannel marketing experience for your customers.

Why Choose Omnisend:

  • Omnichannel Marketing: In addition to email, Omnisend allows you to send SMS, push notifications, and even Facebook Messenger messages, all from one platform.
  • Pre-built Automation Workflows: Omnisend offers a library of automation workflows designed specifically for ecommerce, such as abandoned cart emails, welcome emails, and product recommendations.
  • Easy to Use: Omnisend is user-friendly and ideal for Shopify store owners who are just getting started with email marketing.

Omnisend is perfect for merchants looking for a comprehensive marketing solution that goes beyond just email, making it one of the best email marketing apps for Shopify.

3. Mailchimp

Mailchimp is one of the most popular email marketing platforms and is often asked about when discussing what is the best email marketing app for Shopify. Although Mailchimp used to have a direct integration with Shopify, the integration was recently phased out. However, many merchants still use Mailchimp for its easy-to-use interface, vast template library, and powerful features.

Why Choose Mailchimp:

  • Ease of Use: Mailchimp’s user-friendly interface makes it a great option for Shopify store owners who are just starting with email marketing.
  • Automation: Mailchimp offers email automation for abandoned carts, product recommendations, and more, though it’s less robust than other platforms like Klaviyo.
  • Reporting and Analytics: The platform offers detailed reporting, including open rates, click-through rates, and revenue generation.

While it may not offer the same level of ecommerce-specific features as Klaviyo or Omnisend, Mailchimp is still an excellent option for Shopify merchants who need simplicity and ease of use, making it one of the best email marketing apps for Shopify.

4. Privy

When exploring what is the best email marketing app for Shopify, Privy is another great choice, especially for merchants focused on growing their email list. While Privy is primarily known for its exit-intent pop-ups and sign-up forms, it also offers robust email marketing features for Shopify store owners.

Why Choose Privy:

  • List Building Tools: Privy excels at helping you grow your email list through pop-ups, banners, and other opt-in forms that convert visitors into subscribers.
  • Email Marketing Automation: You can set up automated email flows for welcome emails, abandoned cart emails, and more.
  • A/B Testing: Privy allows you to A/B test your email campaigns to ensure you’re sending the most effective content to your audience.

Privy is a great option for Shopify store owners looking to build their email list quickly and efficiently, while also utilizing email marketing automation, making it one of the best email marketing apps for Shopify.

5. ActiveCampaign

ActiveCampaign is another email marketing solution often mentioned when asking what is the best email marketing app for Shopify. This platform is known for its powerful automation features, including complex customer journeys and behavioral-based triggers, making it a favorite among growing Shopify stores.

Why Choose ActiveCampaign:

  • Advanced Automation: ActiveCampaign offers advanced automation workflows that allow you to create highly personalized and dynamic email campaigns based on customer actions and behaviors.
  • CRM Features: ActiveCampaign includes built-in CRM functionality, which can help Shopify store owners manage leads and customer relationships more effectively.
  • Segmentation and Personalization: ActiveCampaign’s segmentation tools allow you to create detailed customer profiles and send targeted emails that boost engagement.

If you’re looking for an email marketing app that combines powerful automation with CRM features, ActiveCampaign is a strong contender, making it one of the best email marketing apps for Shopify.

Sign up for Optimonk today and enhance your email marketing strategy with powerful tools and features that can skyrocket your business growth!

Key Features to Look for in the Best Email Marketing App for Shopify

Now that we’ve looked at some of the top email marketing apps, it’s important to know what features to look for when choosing what is the best email marketing app for Shopify. Here are some key features to keep in mind:

  1. Easy Integration: Choose an app that integrates seamlessly with Shopify, making it easier to sync customer data, manage your campaigns, and track results.
  2. Automation: Look for an app that offers automation for customer lifecycle stages like welcome emails, cart abandonment, and post-purchase follow-ups.
  3. Segmentation and Personalization: The best apps allow you to segment your audience based on their behavior and send personalized emails that resonate with each customer.
  4. Analytics and Reporting: Make sure the app offers robust analytics to track your campaigns’ performance and optimize for better results.
  5. Customer Support: A great app should come with excellent customer support to help you resolve any issues quickly.

So, what is the best email marketing app for Shopify? The answer depends on your business needs and preferences, but platforms like Klaviyo, Omnisend, Mailchimp, Privy, and ActiveCampaign all stand out as excellent choices. Whether you’re looking for advanced automation, easy list building, or robust reporting, each of these tools offers unique features that can help you boost your Shopify store’s performance.

By choosing the right email marketing app for your Shopify store, you can build stronger customer relationships, increase conversions, and ultimately grow your business. So, take the time to evaluate each option and find the one that best suits your needs—after all, the right email marketing strategy can drive long-term success.

If you need help with email marketing, feel free to get in touch with our team . We are a growth marketing agency that helps brands drive more revenue through email marketing. We’ve worked with over 200 brands and can help you optimize your strategies for maximum impact.

Are you ready?

Contact Ecommerce Boost today for a free consultation with our team of experts.