Sugarlash PRO
Sugarlash PRO is a leading name in the beauty industry, offering eyelash extensions, lash lift products, academy courses, and tools. With a global presence in over 35 countries, they are renowned for setting trends and empowering lash artists and consumers alike.
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Strategy
Brand Strategy
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Client
Sugarlash PRO
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Project Manager
JP Charles
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Creatives
Ecommerce Boost
⬤ 01. Overview/Challenge
In 2022, following the global pandemic, Sugarlash PRO faced challenges in generating repeat purchases, customer retention, and profit growth.
⬤ 01. Overview/Challenge
In 2022, following the global pandemic, Sugarlash PRO faced challenges in generating repeat purchases, customer retention, and profit growth.
⬤ 02. Solution
Ecommerce Boost partnered with Sugarlash PRO to address their challenges and achieve their revenue goals.
By implementing tailored strategies and leveraging their expertise in email and SMS marketing, Ecommerce Boost created a comprehensive marketing plan that nurtured non-purchasers into making their first purchase and encouraged repeat purchases from existing customers.
⬤ 02. Solution
Ecommerce Boost partnered with Sugarlash PRO to address their challenges and achieve their revenue goals.
By implementing tailored strategies and leveraging their expertise in email and SMS marketing, Ecommerce Boost created a comprehensive marketing plan that nurtured non-purchasers into making their first purchase and encouraged repeat purchases from existing customers.
⬤ 03. Implementation
The strategies implemented by Ecommerce Boost resulted in significant improvements for Sugarlash PRO
- A personalized marketing plan was developed, leveraging segmentation and research to send the right messages to the right customers at the right time. This approach improved deliverability, engagement, and ultimately drove more purchases.
- The opt-in form on the website was optimized to capture more email and SMS leads.
- Conversion rate optimization techniques were applied to enhance the consumer journey, including highlighting key selling propositions above the fold, optimizing page speed, implementing upsells and cross-sells, optimizing the Thank You Page for referrals, and improving overall user experience and mobile functionality.
- The checkout process was simplified to reduce cart abandonment.
⬤ 03. Implementation
The strategies implemented by Ecommerce Boost resulted in significant improvements for Sugarlash PRO
- A personalized marketing plan was developed, leveraging segmentation and research to send the right messages to the right customers at the right time. This approach improved deliverability, engagement, and ultimately drove more purchases.
- The opt-in form on the website was optimized to capture more email and SMS leads.
- Conversion rate optimization techniques were applied to enhance the consumer journey, including highlighting key selling propositions above the fold, optimizing page speed, implementing upsells and cross-sells, optimizing the Thank You Page for referrals, and improving overall user experience and mobile functionality.
- The checkout process was simplified to reduce cart abandonment.
⬤ 04. Results
The collaboration between Sugarlash PRO and Ecommerce Boost yielded remarkable results
Average order value increased by
0%Revenue doubled year-over-year
0%Average order value increased by
0%Revenue doubled year-over-year
0%⬤ 05. Testimonial
From Tamra Hami
Chief Product Officer at Sugarlash PRO
Tamra Hami expressed her satisfaction with Ecommerce Boost’s services, stating,
“Ecommerce Boost has become an integral part of our team. They are invested in our success, provide us with alternative options, and offer recommendations on how we can optimize our sites and campaigns. They are truly a valuable addition to our team.”
⬤ 06. Key Takeaways/Lessons
This case study provides valuable insights for potential clients
- Holistic analysis of ecommerce brand growth is essential.
- Collaboration and speed in execution are crucial for success.
- Personalized messaging based on consumer behavior drives conversions.
⬤ 06. Key Takeaways/Lessons
This case study provides valuable insights for potential clients
- Holistic analysis of ecommerce brand growth is essential.
- Collaboration and speed in execution are crucial for success.
- Personalized messaging based on consumer behavior drives conversions.
Testimonials
Client
"Ecommerce Boost has become an integral part of our team. They are invested in our success, provide us with alternative options, and offer recommendations on how we can optimize our sites and campaigns. They are truly a valuable addition to our team."
Tamra Hami
Chief Product Officer at Sugarlash PRO
Client
"JP and his team are extremely professional, diligent, and savvy - I could not speak more highly of Ecommerce Boost! They have helped our business incredibly."
Tyler Martin
Founder & CEO of Yes You Can Drinks
Client
"JP and his team have been amazing. JP doesn’t only think as the “email marketing” expert but more importantly he thinks for the brand as a whole. He’s shared advice with us in FB marketing, website optimization, etc. - whatever helps. This team is very result oriented. I’m happy to recommend E-commerce Boost to anyone and that’s what I’ve been doing!"
Cheryl Cui
CEO of KickStart Ecom
Client
"Great team to work with. I have been trying working with the team from Ecommerce Boost for approximately 12 months and they have been great to work with. They are knowledgeable and responsive and have helped me grow a brand new channel for my online business."
Tushar
Client
"Ecommerce Boost is the best Ecommerce Boost really surprised me in a positive way. We got our record in sales on the second month working with them. A lot of new ideas for emails/sms and they also provided us with very useful feedback to increase the site conversion. The team is always available and great to work with. Highly recommend them!"
PJ Prates
Client
"Easy to work with and trustworthy company. I worked with Ecommerce Boost for our email marketing and they did a really great job. Before that I never really knew the power of emails. JP was always there to help when something was unclear."
Keebos
Client
"JP and the team go above and beyond! I was skeptical at first as signing with an agency is always a risk. But my mind was quickly set at ease as our email revenue took off."
Jordan Lingohr
Client
"JP is great & dedicated time to truly helping you!"
Euphoria Hair & Accessories
Client
"JP and the team at Ecommerce Boost have been helpful in optimising our sites and crafting high converting email campaigns. We’ve been working on two separate sites for over a year now and I look forward to working with them on other upcoming projects."
Luciano Viterale
Founder of Ticker Nerd
Testimonials
Client
"Ecommerce Boost has become an integral part of our team. They are invested in our success, provide us with alternative options, and offer recommendations on how we can optimize our sites and campaigns. They are truly a valuable addition to our team."
Tamra Hami
Chief Product Officer at Sugarlash PRO
Client
"JP and his team are extremely professional, diligent, and savvy - I could not speak more highly of Ecommerce Boost! They have helped our business incredibly."
Tyler Martin
Founder & CEO of Yes You Can Drinks
Client
"JP and his team have been amazing. JP doesn’t only think as the “email marketing” expert but more importantly he thinks for the brand as a whole. He’s shared advice with us in FB marketing, website optimization, etc. - whatever helps. This team is very result oriented. I’m happy to recommend E-commerce Boost to anyone and that’s what I’ve been doing!"
Cheryl Cui
CEO of KickStart Ecom
Client
"Great team to work with. I have been trying working with the team from Ecommerce Boost for approximately 12 months and they have been great to work with. They are knowledgeable and responsive and have helped me grow a brand new channel for my online business."
Tushar
Client
"Ecommerce Boost is the best Ecommerce Boost really surprised me in a positive way. We got our record in sales on the second month working with them. A lot of new ideas for emails/sms and they also provided us with very useful feedback to increase the site conversion. The team is always available and great to work with. Highly recommend them!"
PJ Prates
Client
"Easy to work with and trustworthy company. I worked with Ecommerce Boost for our email marketing and they did a really great job. Before that I never really knew the power of emails. JP was always there to help when something was unclear."
Keebos
Client
"JP and the team go above and beyond! I was skeptical at first as signing with an agency is always a risk. But my mind was quickly set at ease as our email revenue took off."
Jordan Lingohr
Client
"JP is great & dedicated time to truly helping you!"
Euphoria Hair & Accessories
Client
"JP and the team at Ecommerce Boost have been helpful in optimising our sites and crafting high converting email campaigns. We’ve been working on two separate sites for over a year now and I look forward to working with them on other upcoming projects."
Luciano Viterale
Founder of Ticker Nerd