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Case Study Identity December 8, 2023

Yes You Can Drinks

Yes You Can Drinks is an award-winning non-alcoholic beverage company founded by Olympian Tyler Martin and Sophie. Their perfectly crafted multi-dimensional flavor profiles offer an exceptional drinking experience in a can, catering to those who seek high-quality beverages without alcohol.

  • Strategy

    Marketing

  • Client

    Yes You Can Drinks

  • Project Manager

    JP Charles

  • Creatives

    Ecommerce Boost

⬤ 01. Overview/Challenge

Before working with Ecommerce Boost, Yes You Can Drinks faced two core challenges

Discovery: It was difficult for potential customers to commit to purchasing a beverage they couldn’t taste, hindering brand discovery.

Repeat Purchases: In a fast-paced delivery culture, ensuring repeat purchases and customer loyalty was a challenge.

⬤ 02. Solution

Ecommerce Boost addressed these challenges by implementing targeted strategies and services

Email Automation Optimization: Ecommerce Boost optimized Yes You Can Drinks’ email flows, focusing on nurturing subscribers through educational content about the brand and the benefits of non-alcoholic drinks for social gatherings and relaxation. Win-back flows were also created to incentivize past customers to make additional purchases.

Speed of Delivery Communication: Yes You Can Drinks kept customers informed about the progress of their purchases, emphasizing the speed of delivery to ensure a positive customer experience.

Tactical Marketing Campaigns: Ecommerce Boost executed strategic marketing campaigns ahead of key holidays to capture wallet share, guarantee timely delivery, and generate higher engagement by being ahead of competitors.

⬤ 03. Results

Working with Ecommerce Boost led to notable outcomes

Drastic improvement in marketing efficiency, making customer acquisition more cost-effective while generating more purchases.

Implementation of a subscription offer resulted in increased repeat purchases and higher customer lifetime value.

⬤ 04. Testimonial

From Tyler Martin
Founder & CEO of Yes You Can Drinks

Tyler expressed his satisfaction with Ecommerce Boost’s services, stating,

“JP and his team are extremely professional, diligent, and savvy – I could not speak more highly of Ecommerce Boost! They have helped our business incredibly.”

⬤ 05. Key Takeaways/Lessons

This case study offers valuable insights for potential clients

  • Email automation requires continuous optimization for improved open rates, click-through rates, and conversion rates.
  • Planning marketing campaigns ahead of time helps brands get ahead of competitors in capturing attention and wallet share.
  • A cohesive brand messaging approach, driven by passionate founders, contributes to an exceptional customer experience.

Credits

Management

Stacey Grey
Brand Research

John Stamper
Project Manager

Colin Mondero
Account Manager

Art Direction

Stephen Miller
Creative Director

Sarah Rickson
Brand Strategy

Production

Melissa Macaya
Graphic Design

Mark Caldwell
UI/UX Desing

Awards

Site of the Day
Oct 20, 2020

Mobile Excellence
Sep 25, 2020

FWA of the Day
Sep 23, 2020

Testimonials

Let's get in touch,
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Ready to boost your marketing efficiency and drive repeat purchases for your beverage brand? Contact Ecommerce Boost today for a free consultation with our team of experts. Feel free to make any necessary adjustments or additions to the case study to align it with your branding and messaging.

Ready to boost your marketing efficiency and drive repeat purchases for your beverage brand? Contact Ecommerce Boost today for a free consultation with our team of experts. Feel free to make any necessary adjustments or additions to the case study to align it with your branding and messaging.

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