Zen Moissanite
Nestled in Ontario, Canada, Zen Moissanite stands as a premier jewelry brand specializing in lab-diamond and moissanite jewelry. In the challenging realm of online jewelry sales, particularly with high-ticket items, Zen Moissanite sought our expertise in 2022 to surmount growth obstacles.
Crafting an engagement ring, a flagship product for Zen Moissanite, required careful consideration from consumers making a once-in-a-lifetime choice.
Crafting an engagement ring, a flagship product for Zen Moissanite, required careful consideration from consumers making a once-in-a-lifetime choice.
1. Google Ads Integration: Augmenting their Top of Funnel Strategy, we harnessed the power of Google Ads to enhance visibility.
2. Conversion Optimization: Acknowledging the prolonged buying journey in the jewelry sector, we implemented strategically timed pop-up and exit-intent forms. These forms not only captured valuable email addresses but initiated a nurturing process, focusing on education rather than forceful discounts.
3. Email & SMS Marketing: Recognizing the pivotal role of email marketing, we meticulously mapped the consumer journey and crafted tailored flows. This personalized approach ensured a seamless experience, guiding potential customers toward informed decisions.
1. Google Ads Integration: Augmenting their Top of Funnel Strategy, we harnessed the power of Google Ads to enhance visibility.
2. Conversion Optimization: Acknowledging the prolonged buying journey in the jewelry sector, we implemented strategically timed pop-up and exit-intent forms. These forms not only captured valuable email addresses but initiated a nurturing process, focusing on education rather than forceful discounts.
3. Email & SMS Marketing: Recognizing the pivotal role of email marketing, we meticulously mapped the consumer journey and crafted tailored flows. This personalized approach ensured a seamless experience, guiding potential customers toward informed decisions.
- Conversion Rate Analysis: Continuously evaluating conversion rates to optimize the transition from visitor to satisfied customer.
- Revenue Enhancement Strategies: Elevating Average Order Value (AOV) and Customer Lifetime Value (CLV) became a focal point to drive sustained revenue growth.
- Audience Expansion: Devising strategies to tap into new audiences and markets, broadening Zen Moissanite’s reach.
- Collection Launch Support: Assisting in the successful launch and pre-launch activities for new collections, ensuring a strategic unveiling.
- Payment Flexibility: Introducing Buy Now, Pay Later (BNPL) options to provide customers with financial flexibility, resulting in incremental revenue.
- Conversion Rate Analysis: Continuously evaluating conversion rates to optimize the transition from visitor to satisfied customer.
- Revenue Enhancement Strategies: Elevating Average Order Value (AOV) and Customer Lifetime Value (CLV) became a focal point to drive sustained revenue growth.
- Audience Expansion: Devising strategies to tap into new audiences and markets, broadening Zen Moissanite’s reach.
- Collection Launch Support: Assisting in the successful launch and pre-launch activities for new collections, ensuring a strategic unveiling.
- Payment Flexibility: Introducing Buy Now, Pay Later (BNPL) options to provide customers with financial flexibility, resulting in incremental revenue.
- Conversion Rate Analysis: Continuously evaluating conversion rates to optimize the transition from visitor to satisfied customer.
- Revenue Enhancement Strategies: Elevating Average Order Value (AOV) and Customer Lifetime Value (CLV) became a focal point to drive sustained revenue growth.
- Audience Expansion: Devising strategies to tap into new audiences and markets, broadening Zen Moissanite’s reach.
- Collection Launch Support: Assisting in the successful launch and pre-launch activities for new collections, ensuring a strategic unveiling.
- Payment Flexibility: Introducing Buy Now, Pay Later (BNPL) options to provide customers with financial flexibility, resulting in incremental revenue.
Exemplifies the fusion of strategic thinking, data-driven precision, and a commitment to not just selling jewelry but crafting memorable moments. The doubled revenue within the initial 90 days was just the beginning of a collaborative journey marked by sustained growth and mutual success.
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We believe to be a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather, initial all the made, have spare.
Grow brands through bold and strategic creative, focused on searching new ways to showcase user content on digital support and envisioning the future arts.
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With more than 16+ years
of experience, our team has become a leader in digital design and innovations.
Management
Stacey Grey
Brand Research
John Stamper
Project Manager
Colin Mondero
Account Manager
Art Direction
Stephen Miller
Creative Director
Sarah Rickson
Brand Strategy
Production
Melissa Macaya
Graphic Design
Mark Caldwell
UI/UX Desing
Site of the Day
Oct 20, 2020
Mobile Excellence
Sep 25, 2020
FWA of the Day
Sep 23, 2020
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