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Case Study Identity June 3, 2023

Naked Life

Naked Life, a pioneering brand in the non-alcoholic spirits industry, partnered with Ecommerce Boost to enhance their average order value through strategic email and SMS marketing campaigns, increase customer engagement, drive retention and customer lifetime value, and improve customer acquisition cost. Founded by a visionary entrepreneur with a passion for health and celebration, Naked Life has quickly emerged as a leader in providing premium non-alcoholic alternatives for those seeking flavorful, healthier beverage options. 

  • Strategy

    Design Sprints, Workshops

  • Project Manager

    Jean Pascal C.

  • Creatives

    Kim B.

  • Plarforms

    Shopify, Klaviyo

⬤ 01. Challenges

Challenges Faced by Naked Life

1. Low Average Order Value: The existing customer base tended to make smaller purchases, impacting overall revenue and profitability.

2. Customer Engagement and Retention: Naked Life aimed to deepen customer engagement and foster long-term relationships to drive repeat purchases and increase customer lifetime value.

3. High Customer Acquisition Cost: The cost of acquiring new customers was high, necessitating strategies to improve efficiency and ROI in customer acquisition efforts.

⬤ 02. Key Approaches

Ecommerce Boost's
Strategic Approach

Ecommerce Boost devised a multifaceted strategy focusing on targeted email and SMS marketing campaigns, customer engagement initiatives, and conversion optimization tactics to address Naked Life’s challenges. 

  1. Tailored Email and SMS Campaigns: Crafted personalized email and SMS campaigns to showcase Naked Life’s unique value proposition and drive conversions, with a focus on increasing average order value.
  2. Customer Segmentation and Automation: Utilized segmentation strategies to target specific customer segments with tailored messaging, and implemented automated workflows to nurture leads and drive repeat purchases.
  3. Customer Engagement Initiatives: Introduced initiatives to foster community engagement and brand loyalty, including exclusive offers, loyalty programs, and user-generated content campaigns.
  4. Conversion Rate Optimization (CRO): Conducted a comprehensive website audit and implemented CRO tactics to optimize the online shopping experience, streamline checkout processes, and increase conversion rates.
  5. Acquisition Cost Optimization: Implemented strategies to optimize customer acquisition cost through targeted advertising, retargeting campaigns, and referral programs.
⬤ 03. Outcomes and Achievements

The results were impactful, with notable improvements across key performance metrics

Surge in Average Order Value: Achieved a significant increase in average order value through targeted email and SMS campaigns promoting bundled offers and upsell opportunities.

Enhanced Customer Engagement: Witnessed heightened engagement metrics, including increased email open rates, SMS response rates, and social media interactions.

Improved Retention and Customer Lifetime Value: Implemented retention-focused initiatives, resulting in higher customer retention rates and increased customer lifetime value.

Cost-Effective Customer Acquisition: Optimized customer acquisition cost through targeted advertising and referral programs, resulting in improved ROI and profitability.

⬤ 04. Overall

Partnership between
Naked Life and Ecommerce Boost

Overall, the partnership between Naked Life and Ecommerce Boost exemplifies the power of leveraging digital marketing strategies and conversion optimization tactics to drive growth and success in the competitive non-alcoholic spirits market. 

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