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Case Study Identity June 3, 2020

Zen Moissanite

Nestled in Ontario, Canada, Zen Moissanite stands as a premier jewelry brand specializing in lab-diamond and moissanite jewelry. In the challenging realm of online jewelry sales, particularly with high-ticket items, Zen Moissanite sought our expertise in 2022 to surmount growth obstacles. 

  • Strategy

    Integration, Conversion, Optimization, Email Marketing

  • Client

    Zen Moissanite

  • Project Manager

    JP Charles

  • Creatives

    Ecommerce Boost

⬤ 01. Challenges

The intricacies of selling jewelry online compounded by the significant financial commitment customers undertake, posed a unique set of challenges.

Crafting an engagement ring, a flagship product for Zen Moissanite, required careful consideration from consumers making a once-in-a-lifetime choice. 

⬤ 01. Challenges

The intricacies of selling jewelry online compounded by the significant financial commitment customers undertake, posed a unique set of challenges.

Crafting an engagement ring, a flagship product for Zen Moissanite, required careful consideration from consumers making a once-in-a-lifetime choice. 

⬤ 02. Our Approach

Within a brief 90-day span, we orchestrated a remarkable turnaround, doubling Zen Moissanite's revenue. Our strategy was multifaceted:

1. Google Ads Integration: Augmenting their Top of Funnel Strategy, we harnessed the power of Google Ads to enhance visibility. 

2. Conversion Optimization: Acknowledging the prolonged buying journey in the jewelry sector, we implemented strategically timed pop-up and exit-intent forms. These forms not only captured valuable email addresses but initiated a nurturing process, focusing on education rather than forceful discounts. 

3. Email & SMS Marketing:Recognizing the pivotal role of email marketing, we meticulously mapped the consumer journey and crafted tailored flows. This personalized approach ensured a seamless experience, guiding potential customers toward informed decisions.

⬤ 02. Our Approach

Within a brief 90-day span, we orchestrated a remarkable turnaround, doubling Zen Moissanite's revenue. Our strategy was multifaceted:

1. Google Ads Integration: Augmenting their Top of Funnel Strategy, we harnessed the power of Google Ads to enhance visibility. 

2. Conversion Optimization: Acknowledging the prolonged buying journey in the jewelry sector, we implemented strategically timed pop-up and exit-intent forms. These forms not only captured valuable email addresses but initiated a nurturing process, focusing on education rather than forceful discounts. 

3. Email & SMS Marketing: Recognizing the pivotal role of email marketing, we meticulously mapped the consumer journey and crafted tailored flows. This personalized approach ensured a seamless experience, guiding potential customers toward informed decisions.

⬤ 03. Sustaining Success

Our collaboration with Zen Moissanite extended beyond the initial 90 days, encompassing a spectrum of initiatives

  • Conversion Rate Analysis: Continuously evaluating conversion rates to optimize the transition from visitor to satisfied customer. 
  • Revenue Enhancement Strategies: Elevating Average Order Value (AOV) and Customer Lifetime Value (CLV) became a focal point to drive sustained revenue growth. 
  • Audience Expansion: Devising strategies to tap into new audiences and markets, broadening Zen Moissanite’s reach. 
  • Collection Launch Support: Assisting in the successful launch and pre-launch activities for new collections, ensuring a strategic unveiling.
  • Payment Flexibility: Introducing Buy Now, Pay Later (BNPL) options to provide customers with financial flexibility, resulting in incremental revenue. 
⬤ 03. Sustaining Success

Our collaboration with Zen Moissanite extended beyond the initial 90 days, encompassing a spectrum of initiatives

  • Conversion Rate Analysis: Continuously evaluating conversion rates to optimize the transition from visitor to satisfied customer. 
  • Revenue Enhancement Strategies: Elevating Average Order Value (AOV) and Customer Lifetime Value (CLV) became a focal point to drive sustained revenue growth. 
  • Audience Expansion: Devising strategies to tap into new audiences and markets, broadening Zen Moissanite’s reach. 
  • Collection Launch Support: Assisting in the successful launch and pre-launch activities for new collections, ensuring a strategic unveiling.
  • Payment Flexibility: Introducing Buy Now, Pay Later (BNPL) options to provide customers with financial flexibility, resulting in incremental revenue. 
⬤ 03. Sustaining Success

Our collaboration with Zen Moissanite extended beyond the initial 90 days, encompassing a spectrum of initiatives

  • Conversion Rate Analysis: Continuously evaluating conversion rates to optimize the transition from visitor to satisfied customer. 
  • Revenue Enhancement Strategies: Elevating Average Order Value (AOV) and Customer Lifetime Value (CLV) became a focal point to drive sustained revenue growth. 
  • Audience Expansion: Devising strategies to tap into new audiences and markets, broadening Zen Moissanite’s reach. 
  • Collection Launch Support: Assisting in the successful launch and pre-launch activities for new collections, ensuring a strategic unveiling.
  • Payment Flexibility: Introducing Buy Now, Pay Later (BNPL) options to provide customers with financial flexibility, resulting in incremental revenue. 
⬤ 04. Results

Our partnership with Zen Moissanite

Exemplifies the fusion of strategic thinking, data-driven precision, and a commitment to not just selling jewelry but crafting memorable moments. The doubled revenue within the initial 90 days was just the beginning of a collaborative journey marked by sustained growth and mutual success. 

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We believe to be a team of creatives who are excited about unique ideas and help digital and fin-tech companies. But structure were from the funny the century rather, initial all the made, have spare.

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⬤ 05. Creatives

Credits

Management

Stacey Grey
Brand Research

John Stamper
Project Manager

Colin Mondero
Account Manager

Art Direction

Stephen Miller
Creative Director

Sarah Rickson
Brand Strategy

Production

Melissa Macaya
Graphic Design

Mark Caldwell
UI/UX Desing

Awards

Site of the Day
Oct 20, 2020

Mobile Excellence
Sep 25, 2020

FWA of the Day
Sep 23, 2020

Testimonials

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