Keebos
Keebos, a Los Angeles-based fashion accessory brand, offers innovative and stylish crossbody phone cases designed to keep your phone accessible and safe. Known for their commitment to functionality, fashion, quality, and sustainability, Keebos products are inspired by the streets of Venice, California. With a mission to combine convenience with style and a promise to plant one tree for every purchase, Keebos has built a loyal customer base. However, they needed a strategic partner to help them unlock their full potential through email and SMS marketing. That’s where we came in.
1. Conversion Rates:
Despite having significant website traffic, Keebos struggled with converting visitors into customers.
2. Customer Data:
Keebos had a growing list of subscribers but lacked a robust strategy to engage and convert these leads.
3. Retargeting Efforts:
The brand needed a comprehensive retargeting strategy to capture the interest of potential customers who visited the site but did not make a purchase.
1. Low Conversion Rates: Despite having significant website traffic, Keebos struggled with converting visitors into customers.
2. Underutilized Customer Data: Keebos had a growing list of subscribers but lacked a robust strategy to engage and convert these leads.
3. Limited Retargeting Efforts: The brand needed a comprehensive retargeting strategy to capture the interest of potential customers who visited the site but did not make a purchase.
We began by conducting a thorough audit of Keebos’ existing email marketing efforts. This included analyzing their subscriber list, current campaigns, and overall email performance metrics. Based on our findings, we developed a tailored strategy that included:
We began by conducting a thorough audit of Keebos’ existing email marketing efforts. This included analyzing their subscriber list, current campaigns, and overall email performance metrics. Based on our findings, we developed a tailored strategy that included:
Segmenting the email list based on customer behavior, purchase history, and engagement levels to send more targeted and relevant content.
Personalized Campaigns:
Creating personalized email campaigns that spoke directly to the needs and preferences of different customer segments.
Setting up automated email flows, such as welcome series, abandoned cart reminders, and post-purchase follow-ups, to nurture leads and drive conversions.
Segmenting the email list based on customer behavior, purchase history, and engagement levels to send more targeted and relevant content.
Personalized Campaigns:
Creating personalized email campaigns that spoke directly to the needs and preferences of different customer segments.
Setting up automated email flows, such as welcome series, abandoned cart reminders, and post-purchase follow-ups, to nurture leads and drive conversions.
In addition to email marketing, we introduced SMS marketing as a powerful tool to reach Keebos’ audience with timely and relevant messages. Our SMS strategy included:
1. Exclusive Offers: Sending exclusive discounts and early access to sales to SMS subscribers.
2. Event Reminders: Reminding subscribers about upcoming events, such as new product launches and seasonal promotions.
3. Personalized Messages: Using customer data to send personalized SMS messages that increased engagement and drove sales.
Our approach included:
We optimized Keebos’ website popups to capture more email addresses and phone numbers from site visitors.
Our approach included:
We optimized Keebos’ website popups to capture more email addresses and phone numbers from site visitors.
Our approach included:
1. Simplified Forms: Using simple and easy-to-fill forms that captured essential information without overwhelming visitors.
2. Compelling Incentives: Offering attractive incentives, such as discounts and exclusive access to new products, in exchange for signing up.
3. A/B Testing: Continuously testing different popup designs, copy, and timing to maximize conversion rates.
1. Simplified Forms: Using simple and easy-to-fill forms that captured essential information without overwhelming visitors.
2. Compelling Incentives: Offering attractive incentives, such as discounts and exclusive access to new products, in exchange for signing up.
3. A/B Testing: Continuously testing different popup designs, copy, and timing to maximize conversion rates.
Using the data collected from email and SMS campaigns, we developed a robust retargeting strategy to reach potential customers who had interacted with Keebos but hadn’t yet made a purchase. This included:
Retargeting Ads: Running targeted ads on social media platforms and Google to remind visitors of the products they viewed and encourage them to complete their purchase.
Email and SMS Follow-Ups: Sending follow-up messages to remind potential customers of their interest in Keebos products and offering additional incentives to convert.
1. Revenue Growth: Over 25% of Keebos’ total revenue was generated through our optimized email and SMS marketing efforts.
2. Increased Conversion Rate: The targeted and personalized email and SMS campaigns significantly increased conversion rates, turning more visitors into customers.
3. Enhanced Customer Engagement: Our segmented and personalized communication strategy resulted in higher open and click-through rates, boosting overall customer engagement.
4. Expanded Subscriber List: The optimized popups and compelling incentives led to a substantial increase in email and SMS subscribers, providing a larger audience for future campaigns.
1. Revenue Growth: Over 25% of Keebos’ total revenue was generated through our optimized email and SMS marketing efforts.
2. Increased Conversion Rate: The targeted and personalized email and SMS campaigns significantly increased conversion rates, turning more visitors into customers.
3. Enhanced Customer Engagement: Our segmented and personalized communication strategy resulted in higher open and click-through rates, boosting overall customer engagement.
4. Expanded Subscriber List: The optimized popups and compelling incentives led to a substantial increase in email and SMS subscribers, providing a larger audience for future campaigns.
By partnering with us, Keebos was able to leverage the full potential of email and SMS marketing to drive significant revenue growth and improve overall marketing efficiency. Our data-driven strategies, personalized campaigns, and effective retargeting efforts not only increased sales but also enhanced customer loyalty and engagement.
If you’re looking to boost your e-commerce brand’s revenue through email and SMS marketing, get in touch with our team. We specialize in helping brands drive more revenue through email marketing, sms marketing, CRO, SEO and other innovative marketing strategies.
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