Plush + Oak

Plush + Oak, a leading manufacturer of luxury salon furniture, partnered with Ecommerce Boost to optimize their email and SMS marketing channels, as well as implement conversion rate optimization (CRO) strategies. Founded in 2020 by Courtney Buhler and Jordan Driessen, Plush + Oak has rapidly gained prominence in the salon industry by revolutionizing salon furniture design and quality. 

  • Strategy

    Email & SMS Marketing and Conversion Rate Optimization

  • Project manager

    Jean Pascal C.

  • Creatives

    Kim B.

  • Platforms

    Shopify, Klaviyo

⬤ 01. Challenges

Challenges Faced by Plush + Oak

1. Limited Brand Visibility: Despite their innovative salon furniture designs, Plush + Oak struggled to expand their market reach and increase brand visibility. 

2. Conversion Rate Optimization: The existing website lacked optimization for effective conversion funnels, resulting in suboptimal conversion rates. 

3. Untapped Email and SMS Marketing Potential: Plush + Oak recognized the potential of email and SMS marketing but lacked expertise in maximizing these channels to drive sales and engagement.

⬤ 02. Key Approaches

Ecommerce Boost's
Strategic Approach

Ecommerce Boost developed a comprehensive strategy focusing on email and SMS marketing optimization, as well as CRO tactics to enhance website performance and drive conversions. 

1. Email and SMS Marketing Optimization: Crafted personalized email and SMS campaigns tailored to Plush + Oak’s target audience, highlighting their unique salon furniture designs and value proposition.

2. Segmentation and Automation: Implemented segmentation strategies to target specific customer segments with relevant messaging, and automated workflows to deliver timely and personalized communication. 

3. Conversion Rate Optimization (CRO): Conducted a thorough website audit and implemented CRO tactics, including optimizing product pages, streamlining checkout processes, and enhancing user experience to improve conversion rates. 

4. A/B Testing and Iteration: Utilized A/B testing to experiment with different email and website elements, such as subject lines, call-to-action buttons, and page layouts, to identify optimal strategies for driving engagement and conversions. 

⬤ 03. Outcomes and Achievements

The results were remarkable,
with significant improvements across
key performance indicators

  • Surge in Sales Revenue: Achieved a notable increase in sales revenue within the initial months of implementing email and SMS marketing optimizations. 
  • Enhanced Customer Engagement: Witnessed heightened engagement metrics, including increased email open rates and click-through rates, and improved SMS response rates.
  • Improved Conversion Rates: Experienced a substantial uplift in website conversion rates following the implementation of CRO tactics, resulting in increased online sales and revenue. 
⬤ 04. Testimonial

From Courtney Buhler,
Co-Founder of Plush + Oak

Courtney expressed her satisfaction with Ecommerce Boost’s services, stating,

“Ecommerce Boost has played a pivotal role in driving our brand’s growth. Their expertise in email and SMS marketing, coupled with their strategic approach to CRO, has significantly boosted our online sales and brand visibility.” 

⬤ 05. Overall

Partnership between
Plush + Oak and Ecommerce Boost

Overall, the partnership between Plush + Oak and Ecommerce Boost exemplifies the power of leveraging digital marketing strategies and conversion optimization tactics to drive growth and success in the competitive ecommerce landscape. 


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